5 SEO Essentials Your Shopify Store Must Have
Regardless of how many sales your Shopify store is currently getting, make sure you have these Shopify SEO Essentials set up on your store.
Implementing these tips is going to give your site a good SEO and more importantly, you can utilize your search console and analytics data to optimize your store even further to increase traffic and revenue.
#1 Install Google Analytics
Google Analytics integrated into your Shopify store is going to track important data on traffic and other user metrics like bounce rates, time spent on-page, and more.
In order to set up Google Analytics I recommend watching this video, it covers everything you need to know from start to finish on setting up Analytics on your store.
#2 Google Search Console Setup
Google Search Console is arguably the best tool Google provides. Take advantage of the valuable data Search Console gives you like seeing your Impressions and Click-Through-Rates for all the pages on your site.
This can instantly give you insight into how you can improve your current meta titles and descriptions to get higher CTR’s.
Something often overlooked within Search Console is submitting your Shopify store’s sitemap.
A sitemap simply tells google which pages you went their crawlers to regularly check for changes.
Shopify usually creates a default sitemap for you. You can find yours by typing in your domain and adding “/sitemap.xml” to the end.
If you have a sitemap you’ll get something that looks similar to this:
Watch our guide on how to set up Google Search Console below
#3 Optimized Meta Titles & Descriptions On Products & Pages
If you want any chance at ranking your Shopify store for any keyword, it’s crucial you optimize the titles and meta descriptions on your pages and products.
The purpose of meta titles and descriptions are to contain keywords you want your page to rank for.
Without optimizing the meta for a certain page or product on your store, both Google and users will not be able to understand what your page is about.
Watch this video to learn all about how to optimize your Meta Titles and Descriptions
Also, a great article on how to write good meta descriptions can be found here. This article is by Yoast, the company that created the famously good SEO plugin for WordPress sites.
#4 Product Review App Installed
The Shopify Product Review App is important to have set up on your store because it allows users to recognize the value other customers have received from your product and are more likely to purchase it.
This is an easily overlooked app when stores are starting to the ball rolling on sales.
Without reviews, the potential customer has no idea if the product is quality or not and the chances of them passing up the offer are significantly higher compared to having the Product Review App installed.
After you’ve installed it, you should have something that appears similar to this on your product pages.
Now all you need is to reach out to your past customers via Facebook or email and request a review!
#5 Setup Your Shopify Blog
Without a blog, you’ll still receive traffic to your site, but it will be significantly less than if you created a unique content strategy for your blog.
The reason is that there are different levels of “buyer intent” when people search the web. Most people are not ready to buy and want more information on a product before investing their money into buying it.
So if your product was for example, “Leather-bound artist sketchbook” and it was bringing in a few sales every month from your ranking for that exact keyword you’d think you had SEO nailed.
Imagine how many more people are searching for “What is a good sketchbook for drawing” it would be 1000%+ more than just someone looking for a specific product.
Once you have the traffic coming into your blog, it’s easy to redirect them to products your selling or capture their information so you can market to them via email/SMS/Facebook or any other channel you want.
Informational blog posts are critical if you want to bring in big numbers of organic traffic to your site.
Lastly, my recommendation is to post consistently.
Create a content strategy that will last for a few months and start creating content on a weekly basis.
Try to get as close as you can to posting at least once a day on social media, and at least once a week on your Shopify blog.
That’s why blogging is considered part of the Shopify SEO Essentials list